Beyonce is a beast! Not only is she an artist, a wife and a mother, she is a brand! So much so that Pepsi has decided to compensate Bey with a 50 million dollar payday to use her likeness on packaging and in-store marketing, sponsor her tours and use her in their television commercial ads.
“The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand” reports Pepsi.
Beyonce revealed of the partnership:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Get it girl!!!