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Beyonce is a Beast! NYE Performance in Vegas on Deck & a 50 Million Dollar Pepsi Payday

Beyonce is a beast! Not only is she an artist, a wife and a mother, she is a brand! So much so that Pepsi has decided to compensate Bey with a 50 million dollar payday to use her likeness on packaging and in-store marketing, sponsor her tours and use her in their television commercial ads.

“The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand” reports Pepsi.

Beyonce revealed of the partnership:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Get it girl!!!

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