Warning: Creating default object from empty value in /home2/shaymo/public_html/hs-secure/heyshay/wp-content/themes/deliciousmagazine/functions/admin-hooks.php on line 160

Beyonce is a Beast! NYE Performance in Vegas on Deck & a 50 Million Dollar Pepsi Payday

Beyonce is a beast! Not only is she an artist, a wife and a mother, she is a brand! So much so that Pepsi has decided to compensate Bey with a 50 million dollar payday to use her likeness on packaging and in-store marketing, sponsor her tours and use her in their television commercial ads.

“The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand” reports Pepsi.

Beyonce revealed of the partnership:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Get it girl!!!


Tags: , , , , , ,


Comments are closed.